Transforming Google Ads Performance for Victoria's Largest Private Hospital Group
How we helped Epworth HealthCare achieve a 6.5x increase in conversions and a 75% decrease in cost per conversion through strategic Google Ads restructuring.
Unstructured Campaigns Wasting Budget
Epworth HealthCare, Victoria's largest not-for-profit private hospital group, had Google Ads campaigns that lacked structure and accountability. Multiple hospital locations and care services were running without organised segmentation, leading to wasted spend and unreliable data.
- Lack of campaign structure across multiple hospital and care services
- Poor conversion tracking that underreported leads, making data unreliable for business decisions
- Inefficient targeting that paid for unsuitable leads across service areas
Complete Campaign Audit and Restructure
We conducted a thorough audit of Epworth's existing Google Ads account and rebuilt it from the ground up. Services were organised into refined, targeted campaigns with proper conversion tracking in place.
- Complete campaign audit and restructuring of the Google Ads account
- Organised services into refined ad campaigns with clear segmentation
- Focused audience targeting to reduce wasted spend on unsuitable leads
- Keyword research and ongoing bid adjustments for optimal performance
- New search and display campaigns launched across service lines
- Ad copy refinement and ongoing monitoring and optimisation
Dramatic Improvement Across All Metrics
Over a 12-month period, the restructured campaigns delivered significant improvements across every key metric, transforming Epworth's Google Ads from a cost centre into a high-performing acquisition channel.
- 6.5x increase in conversions from Google Ads campaigns
- 156% increase in clicks driving more qualified traffic
- 671% increase in impressions and search visibility
- 75% decrease in cost per conversion, dramatically improving efficiency
“Since we began working with Integral Media we have seen vast improvement in our search advertising. They are always willing to collaborate and find the best solutions for our needs.”
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